Our Story

From day one, our goal has been simple — give gas station owners the tools to run smarter, without the chaos.

Hero About

Running a gas station shouldn't mean drowning in spreadsheets, chasing down shift reports, or guessing where your margins went. But for most owners, that's the reality because the software out there wasn't built for them.

We built Incline for independent operators and multi-store owners who are tired of duct-taping systems together. Sales, inventory, fuel, lottery all in one place. No bloat, no learning curve just clarity and control over your entire operation.

Pluma team
Pluma team

2025

Founded to Fix a Broken Industry

Incline was founded in 2024 with one goal: give gas station owners software that actually works for them — not against them.

Let's build the future of gas station operations — together.

Pluma team
Pluma team

Our Founders

Diana Mounter

Dhruv Narula

Co-Founder & CEO

Theresa Williams

Abdu Addis

Co-Founder / CTO

Our Founders

Diana Mounter

Dhruv Narula

Co-Founder & CEO

Theresa Williams

Abdu Addis

Co-Founder / CTO

Our Founders

Diana Mounter

Dhruv Narula

Co-Founder & CEO

Theresa Williams

Abdu Addis

Co-Founder / CTO

Our Founders

Diana Mounter

Dhruv Narula

Co-Founder & CEO

Theresa Williams

Abdu Addis

Co-Founder / CTO

Fuel

House Accounts

Inventory

Sales

Lottery

Finances

Reports

See your whole business in one place.

Fuel

House Accounts

Inventory

Sales

Lottery

Finances

Reports

See your whole business in one place.

Fuel

House Accounts

Inventory

Sales

Lottery

Finances

Reports

See your whole business in one place.

Fuel

House Accounts

Inventory

Sales

Lottery

Finances

Reports

See your whole business in one place.